Grand Opening – Chauvet Opens Mexico Subsidiary

_STE5778Check out photos from the grand opening celebration of the full-service Chauvet subsidiary in Mexico! CHAUVET AND SONS DE MEXICO S DE RL DE CV is a full-service branch office and distribution center for the CHAUVET DJ, CHAUVET Professional and TRUSST brands. The office is strategically located at Ave. Santa Ana 30, Parque Industrial Lerma in Lerma, Mexico 52000, in close proximity to the airport in Toluca and to Ciudad de Mexico.

In addition to the office grand opening, Chauvet also hosted a night at a hookah lounge complete with 6 Intimidator Spot LED 450, 7 SlimPAR Tri 7 IRC, 6 COLORband Pix, 1 Hurricane Haze 2D, 13 Legend 230 SR Beam, 32 Nexus 4×4, 17 Q-Wash 560Z-LED.

“We are very excited and honored to be able to directly serve our customers in a market where Chauvet’s brands are already known and valued,” CEO Albert Chauvet said. The Mexican branch office is the second international branch office fully owned by USA-based Chauvet, which also fully owns Chauvet Europe, based in the United Kingdom. In other countries, Chauvet products are distributed via a network of authorized distributors.

For complete details, please click here. 
Mexico Launch - Warehouse Showroom 4  _STE5766 _STE6003 _STE5886


Today is the first day of The NAMM Show and CHAUVET® DJ announced the release of nearly 20 new products. Through January 22, contagious products will INfect attendees including the new PiX™ series of pixel mapping fixtures, as well as new additions to the Intimidator™ family of scanners and moving heads and the Scorpion™ family of high-powered lasers.The CHAUVET® DJ booth also features headliners such as battery operated, 100% TRUE wireless Freedom™ Par and Freedom™ Strip Mini , Nimbus™ dry ice machine, LFS-5 LED framing spot, SlimPAR™ Tri 7 IRC and SlimPAR™ Tri 12 IRC wash lights and Impulse™ 648.

CHAUVET® created an elaborate light show using a total of 586 fixtures (242 CHAUVET® DJ and 344 CHAUVET® Pro fixtures). If you’re attending the show, make sure you stop by booth 5581! If you can’t make it, live vicariously through the pictures below.

CHAUVET® Lighting is “INfectious”

We traveled to Orlando, take part in one of the industry’s largest trade shows: LDI. Team CHAUVET® spent months preparing for the show and introduced more than a dozen new products to the Club/DJ market. The show took place on Halloween weekend so we gave our booth an “infected” theme in hopes that LDI attendees would find our new fixtures “infectious.”

The 400-square-foot DJ booth included just over 200 mounted fixtures. The light show, which was programmed using ShowXpress™ and operated wirelessly using D-Fi™ 2.4GHz, ran in sync with a special mega-mix video created especially for us by DVDJ Unique. Just before the trade show floor opened, our product development team started the Arena™ 2100 Flex and we were ready to rock day one. As soon as clips from Rockwell’s “Somebody’s Watching Me” music video came on, the elaborate light show began and attendees were instantly infected. SlimPAR™ Tri 7 IRC  and SlimPAR™ Tri 12 IRC wash lights and Intimidator™ Wash LED 150 moving heads created vibrant, saturated washes throughout the booth. At the same time, bright, colorful beams from Rotosphere™ LED and DMF-10 effect lights,  MiN™ Laser FX 2.0 and MiN™ Laser RGX 2.0 lasers, TriShot™ LED color changer and Intimidator™ Spot LED 150 moving head danced wildly throughout the air.

Additional fixtures mounted to tree-like truss designs located within the booth gave attendees the opportunity to get hands-on with the new products. Booth goers went crazy for the battery-operated, 100% TRUE wireless Freedom™ Par  and Freedom™ Strip Mini wash lights, and the convenience of controlling COLORrail™ IRC linear wash light with a wireless remote left them addicted. LED Followspot 75 was mounted to a CH-W28 stand and attendees were invited to try their hand at altering the beam diameter by moving the mechanical iris and changing the beam color simply by pushing a button. Impulse™ 648, an ultra-bright strobe light powered by 648 LEDs, proved to be a crowd favorite. To give the ultimate CHAUVET® experience and top off the visit to our booth, we put Nimbus™  dry-iced machine to work and flooded the floor with thick, white clouds.

Overall, LDI was an unbelievable show for CHAUVET®. Not only did we successfully infect attendees with our lighting fixtures, we had a blast doing it. It should also be noted that the CHAUVET® Pro booth received the award for Best Large Booth — woo hoo! Thank you to everyone who stopped by and supported CHAUVET®. See you in 2012!